Mobile home park marketing includes a variety of digital and offline strategies, such as creating a professional website, claiming a Google Business Profile, launching an advertising campaign on digital platforms, hosting community events, and encouraging word-of-mouth.
At MHP Sales Manager, we focus on marketing and sales specifically for the mobile home park industry. Our Social Media & Marketing Director, Nicole Perez, has included some additional tips to help you get started.
Keep reading to learn more.
Digital Marketing Strategies
A strong digital presence helps you consistently attract qualified leads to your mobile home park.
1. Professional Website
Your website sits at the center of your digital marketing efforts and gives you full control over how your park is presented online. It allows you to showcase amenities, share resident testimonials, highlight available homes, and provide clear contact information.
A professional website is also essential if you plan to invest in Search Engine Optimization or run paid advertising campaigns on search engines.
2. Paid Advertising
Paid advertising refers to any campaign where you pay to display ads, from website banner placements to sponsored posts on social media platforms. These platforms offer a wide range of options that allow you to scale exposure quickly. One of the biggest advantages of paid advertising is targeting. You can place your ads in front of people who are most likely to respond based on location, interests, and behavior.
At MHP Sales Manager, we understand how powerful this can be, which is why we run Facebook and Instagram ads using a pay-per-move-in-based model to help park owners and operators fill their vacant lots quickly and efficiently.
Learn more about how we can help you generate mobile home leads.
3. SEO
SEO, or Search Engine Optimization, focuses on optimizing your website so search engines like Google and Bing show it to people actively searching for mobile home parks in your area. So, when your site is optimized correctly, you appear in front of prospects who already have the intent to move in or are interested in researching communities in the area.
SEO involves several key elements working together. These include optimizing your pages using relevant keywords, making sure your website loads quickly, fixing technical issues that may block search engines or users, and securing links from reputable and relevant websites.
A couple of relevant searches include:
- mobile home parks toledo
- mobile home parks los angeles
As you can see in the image above, there are several communities ranking in the top 10 when searching for “mobile home parks toledo”.
4. Google Business Profile
A Google Business Profile allows your park to show up directly on Google when someone searches for your brand. This profile displays contact details, photos, directions, and reviews, making it easy for prospects to reach out. It also helps your park appear on Google Maps and increases your chances of ranking in the Google Local Pack that is present in most local searches.
Here’s an example of a Google Business Profile panel:
And here’s an example of a Google Local Pack. Note that the query used was “mobile home parks toledo”:
5. Social Media
Social media marketing is the process of creating and sharing content on platforms like Facebook and Instagram to promote your park and available homes. It helps you build a sense of community and showcase daily life at your property.
According to a 2022 survey by the National Association of Realtors, 46% of realtors say that social media is their biggest source of quality leads. In addition to that, research shows that there are around 300 million social media users in the US alone in 2025, making social media a huge opportunity for reaching your target audience.
A strong example is a student living community called “Gentilly Park”. They regularly post about open lots, events, and resident experiences, creating ongoing engagement and visibility with their local community.
6. Online Listings
Online listings are one of the fastest ways to get your park-owned homes in front of motivated buyers. There are several platforms where qualified prospects already search daily for housing opportunities. These include Zillow, Trulia, Facebook Marketplace, and Craigslist.
Pro tip: Include high-quality photos, accurate descriptions, and your contact details.
7. Online Group Chats
Local group chats on platforms like WhatsApp and Facebook can be a highly effective marketing channel. These groups are often city or state-specific and filled with active buyers and sellers. Some large groups focused on mobile homes have thousands of members.
Here’s an example of a popular California Facebook group about mobile homes with over 60k members.
8. Virtual Tours
Virtual tours offer an innovative way to showcase your available homes and park features online. They are convenient for prospects who cannot visit immediately and make it easier for family members or decision makers to review the property remotely.
Community and Offline Strategies
Mobile home park marketing also involves offline and community-focused efforts that can help you build trust and visibility for your mobile home park.
9. Community Events
Hosting community events gives prospects a real taste of what life in your mobile home park feels like. These events allow you to showcase amenities and create a welcoming environment.
You can also encourage attendees to take photos and share them on social media. You can use a lightweight physical Instagram-style frame to make sharing fun and organic.
10. Encourage Word of Mouth
Your current residents can be one of your strongest marketing assets. Encourage them to refer friends or family by offering incentives like rent discounts or referral bonuses. Research shows that the vast majority of people trust recommendations from friends and family more than any other form of advertising.
11. Promotions and Incentives
Strategic promotions can help potential residents move from interest to action. Limited-time incentives such as reduced rent for the first month or free access to complimentary amenities for a set period can remove hesitation and create urgency.
12. Networking with Real Estate Agents
Building relationships with real estate agents who specialize in mobile homes can expand your reach to qualified buyers. These partnerships can be effective, but it is important to factor in commissions or referral costs when evaluating this strategy.
13. Traditional Advertising
Traditional marketing channels can still play a role in your mobile home park marketing strategy. Some examples include:
- Flyers: Printed materials distributed locally to increase awareness.
- Brochures: Informational handouts that highlight amenities and available homes.
- Billboards: High visibility placements for brand recognition in key areas.
- Radio: Local advertising that reaches commuters and community members.
Example of a Successful Marketing Strategy for Mobile Home Parks
Our Social Media & Marketing Director, Nicole Perez, has shared a very detailed example of one of our successful strategies:
One strategy that’s worked really well for us is focusing on fast response and early qualification.
We supported parks with an MHP-trained AI that responds to every lead 24/7, usually within 30 seconds. Right away, we ask a few key questions about income and move-in timing, which helps keep the pipeline clean and avoids wasted effort.
We also track the full journey, from leads and showings to applications, approvals, move-ins, and even why someone didn’t move forward. That feedback lets us improve the process over time instead of just changing ads. Using this approach, we helped one client reach more than 150 closings.
Mobile Home Park Marketing Considerations
A few common mistakes we often see include slow or inconsistent follow-ups, using outdated or unreliable systems, and sending unqualified prospects to showings. Here’s a more detailed list:
Professional Photography and Videography
High-quality photos and videos help communicate the true value of your park. Professional visuals signal that your property is well cared for and professionally managed. These assets can be reused across your website, listings, social media, and advertising campaigns to maintain a consistent and polished image.
Quality Signage
Your signage is often the first impression prospects have of your park. Make sure it is attractive, easy to see, and communicates the right message about your community and available homes.
Resident Satisfaction
Happy residents are far more likely to share positive experiences with friends and family. Focus on delivering excellent service, making regular improvements to shared facilities, and enforcing community rules fairly and consistently.
If you want to go deeper, you can explore our in-depth article on mobile home park management.
Highlight the Amenities
If your park offers unique features, make them a central part of your marketing. Amenities help your property stand out and give prospects a clear reason to choose your community. Examples include:
- Pools
- Rivers
- Nearby convenience stores or malls
- Nearby parks or biking trails
- Energy-saving attributes
- Use of sustainable building materials
- On-site or nearby laundry facilities
- Playgrounds or family recreation areas
- Pet-friendly spaces
- Public transportation access
Gather Customer Testimonials
Resident testimonials build trust and credibility. Once collected, they can be reused across your website, listings, and online profiles to reinforce positive experiences.
Improve the Park’s Perception
A clean and well-maintained park signals a commitment to its residents. Regular landscaping, trimming trees, removing damaged homes, and maintaining common areas all contribute to a stronger overall perception.
Set the Right Price
The success of your marketing campaign depends on whether it generates leads or not. Once it generates leads, you want to convert them into residents, and pricing is an important part of that process.
To set a competitive price for your homes, review comparable manufactured homes in your area and consider factors like age, size, condition, and whether the land is included. Your pricing should also allow for affordable payments that remain competitive with nearby apartment rentals.
Provide Regular Updates
Keep your listings and social profiles current with accurate information and seasonal photos. Regular updates help maintain interest and signal that your park is active and well managed.
Park Operation and Management
The condition of the homes, park maintenance, and management all contribute to a successful marketing strategy. According to Nicole:
Use Professional Services
Working with a professional marketing partner can save you a significant amount of time and frustration. Marketing without the right experience can quickly become expensive and inefficient, pulling your focus away from daily operations.
At MHP Sales Manager, we provide comprehensive solutions to help you sell or lease your park-owned homes without financial risk. We launch compliant advertising campaigns, use AI to instantly qualify leads, manage scheduling and follow-ups, guide residents through applications and financing options, and coordinate final move-in details. Our business model is simple: you pay after a move-in, not before.
Common Mistakes
Avoiding these common marketing mistakes helps you protect your budget, improve results, and create a smoother experience for potential residents.
Not Measuring Success
One of the biggest advantages of digital marketing is that nearly everything can be measured. There are many tools available that allow you to track performance, understand what is working, and identify what needs improvement. Measuring results consistently allows you to refine your strategy and focus your efforts on the channels that generate real outcomes.
Using Too Many Marketing Tools
There is no shortage of marketing tools available, and it is easy to fall into the trap of subscribing to too many platforms at once. This often leads to paying far more than necessary without fully using each tool. Many powerful tools are available at no cost and can cover many (if not most) of your needs when you are starting out.
- Google Search Console: Helps monitor website visibility on Google.
- Google Analytics: Tracks website traffic and user behavior.
- Meta Business Suite: Insights about your performance and social media profile management.
Not Responding Quickly Enough
One of the most common mistakes we see is slow or nonexistent follow-ups with interested prospects. Delayed responses can cause potential residents to lose interest or choose another community. Quick communication keeps buyers engaged and prevents missed opportunities.
According to Nicole:
Ignoring Automation
Marketing automation tools help you save time by handling repetitive tasks. Platforms like Meta Business Suite allow you to schedule posts in advance, keeping your presence consistent without daily effort, and tools like ChatGPT can assist with generating effective descriptions for ads or social posts (as long as you review them and add a human touch!).
At MHP Sales Manager, our mobile home-trained AI automatically responds to and qualifies leads for you, ensuring no inquiry is missed.
Forgetting to Include Strong Calls-to-Action
Every marketing effort should guide the reader toward a clear next step. Without a strong call to action, even interested prospects may not know what to do next. A few examples include:
- Schedule a visit
- Contact us
- Send us a message
- Talk with an expert
Focusing on the Wrong Metrics
Digital marketing offers many metrics, such as clicks, impressions, sessions, and average position. While these metrics provide context, they do not always reflect real success. Focus on the numbers that directly impact your business goals and indicate actual progress to avoid overwhelming yourself. Examples include:
- Form submits
- Visits scheduled
- New residents
The right metrics will depend on how your website and calls to action are structured. Tracking a couple of additional useful metrics, such as organic clicks through your primary keywords, can also help you understand the direction of your marketing efforts.
Sell or Lease Your Park-Owned Homes With MHP Sales Manager
At MHP Sales Manager, we help you sell or lease your park-owned homes using a pay-per-move-in model that eliminates upfront risk. We deploy fully compliant advertising campaigns, and our trained AI responds instantly to every inquiry while automatically prequalifying prospects on your behalf. Our team manages showings, applications, and final key handoffs so nothing falls through the cracks. Let us handle your marketing process so you can focus on what matters most to you.
Book a 15-minute call to get started today.
